In public relations, we help to manage the reputation of our company and build strong relationships within our surrounding community. We release major company announcements and respond to public feedback. We plan awareness campaigns, organize events, respond to crisis situations and solve organizational problems. We write company feature stories, run social media accounts, act as spokespeople and generate news media coverage on behalf of our organization. We also work in agencies where we create exciting campaigns that solve problems for our clients. We flex our creative muscles and apply our best strategic thinking each and every day.
Skills in public relations are needed in the corporate, agency, government and non-profit sectors. Our program will prepare you for an exciting career filled with opportunity. This program combines academic rigour and theory with hands-on experience. You'll build the skills required to be successful in the field while having fun and meeting lifelong friends who will become the core of your professional network. Through special conferences, events and guest speakers, you’ll meet and work with some of PR’s leading professionals and build your practical skills during a 14-week work placement.